Community engagement is public communications

• What are the benefits of a diverse and inclusive PLN in social media sharing that understands where you are coming from with messaging that impacts the community？

In this new era, there is never a lack of hot news and hot topics. What is lacking in this era is content with depth, content that can move users, content that can inspire users to share and forward. No matter how explosive the information is, quality content will never be out of date, and quality content will always have an audience. The only way for brand companies to create quality content is to sink their hearts and minds into their own users and products, and to impress their own users through quality media channels and get real hardcore brand fans.

Globally, young people are the most sought after for social media, with young people aged 16 to 24 spending the longest amount of time on social media each day: about three hours per day on average. This is due to the iteration of mobile internet and the popularity of smartphones giving young people the convenience of being online anytime, anywhere. It is worth noting that this trend continues to grow.

Of course social media platforms have other key roles to attract people besides satisfying their social interaction habits, such as social shopping, social video, social sports, and social music ………

Amazon, Taobao, etc. have become the new wave of social e-commerce. Social media platforms are configured for live video streaming, and social videos such as tiktok are on the rise. Social media is linked to the sports industry to open up space for growth, twitter, LiveTV, etc. allow sports fans to watch sports events online; social media has become an extremely dynamic social media platform.

Today, we commonly use social media to consume news, entertainment, shopping, etc. This trend is also being explored more in the future and requires the creation of high quality content services. This is very challenging for social media platforms, and we will see what kind of chemical reaction there will be in the future.